Rhetorical analysis for a TV commercial Essay Example | Topics and Well Written Essays - 1000 words - 1

Rhetorical analysis for a TV commercial - Essay Example But for somebody who did not live in America and did not experience the fear of terror when the country was attacked, one can only empathize and be sensitive to what they went through. This is important to mention in this rhetorical analysis because this is the context of which the information advertisement was made. Ethos is the use of credibility and/or authority in making the message effective of an advertisement, speech or anything that a person would like to convey. Ethos removes the barrier of resistance and doubt among the audience of a message because they believe the person or institution who is giving the message. In the advertisement or information campaign, it is the US government who is giving the information through the Department of Homeland Security. The US government being credible among its citizen, it follows then that the commercial of Department of Homeland Security will be credible among the audience. The use of authority by mentioning the institution who provide the advertisement is also added by the way the clip was made. It is consistent with how law enforcements warns the people or guide them on what to do during a situation. It only asked to report anything suspicious because not all suspicious things are and thus made the clip very credible. Logos is the use of reason or logic to support the claim. This can be done either by making a good point or mentioning studies or statistics to support a message that would make it credible. In the clip, the logos or logic of the advertisement has to be read between the lines and one has to understand the bigger context of the video was made. It was made with the understanding that if one will not report what they see, then the government will not have an idea of the threats that are happening and that, terrorism might again attack them. It was not explained verbally why people has to report suspicious behavior but the people who will see the clip will