Marketing in Ecommerce Assignment Example | Topics and Well Written Essays - 500 words

Marketing in Ecommerce - Assignment Example Similarly, if such economic forces practice monopoly over some products and services in the internet, they may lock out many prospective players of ecommerce hence slowing the growth and expansion of ecommerce. Certainly, online merchants incur huge losses when prospective buyers use their online business platforms for research purposes. This is because no matter the huge internet traffic that flock their websites, few actually make orders for the products and services that entice them. The best remedy in this case would be to disallow free viewing of products and to offer products that are more competitive and services in the internet so that potential buyers have no better alternative. Definitely, the phenomenon of doing online research particularly for electronic products before purchasing such items from the store fronts has become the norm in many parts of the world. When it comes to food items, people do not normally do online research in order to purchase. This is mainly because such items as electronics and other products have specifications that a potential buyer ought to know prior to purchase. Besides, there are so many counterfeits out in the market and the only way to escape being swindled is by doing own research and the internet provides loads of information for such purposes. Without doubt, there are certain common themes about the use of mass media that the internet provides. These media services can indeed be adapted to an individual’s mass marketing efforts with the Internet. Such internet platforms as the social media for example Facebook and Twitter offer an excellent internet marketing platforms for ecommerce entities. This is especially so because such social media sites offer real-time connection with the customers and updating hence can be more beneficial to e-businesses than the mainstream media in terms of customer